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12. Product Identity	12. Product Identity
Product Identity (32)	Cosmetics Label (1)
description:	Ontomatica's Cosmetics Label Application integrates relevant ontology rules (items, properties, relationships and constraints) with relevant data sets. The Cosmetics Label Application is the electronic specification of a cosmetics product. Background: Cosmetics, also known as make-up, are substances or products used to enhance the appearance or fragrance of the body. Many cosmetics are designed for use of applying to the face and hair. In the 21st century, women generally use more cosmetics than men. They are generally mixtures of chemical compounds; some being derived from natural sources (such as coconut oil), and some being synthetics. Common cosmetics include lipstick, mascara, eye shadow, foundation, rouge, skin cleansers and skin lotions, shampoo, hairstyling products (gel, hair spray, etc.), perfume, and cologne. In the U.S., the Food and Drug Administration (FDA), which regulates cosmetics, defines cosmetics as "intended to be applied to the human body for cleansing, beautifying, promoting attractiveness, or altering the appearance without affecting the body's structure or functions". This broad definition includes any material intended for use as a component of a cosmetic product. The FDA specifically excludes soap from this category.