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more general categories information about this item 12. Product Identity 12. Product Identity Product Identity (32) Novel Food Label (1) description: Ontomatica's Novel Food Label Application integrates relevant ontology rules (items, properties, relationships and constraints) with relevant data sets. The Novel Food Label Application is the electronic specification of a method that has not previously been used to produce food. Background: Novel food is defined as a type of food that does not have a significant history of consumption or is produced by a method that has not previously been used for food. Novel food can be newly developed, innovative food, food produced using new technologies and production processes, as well as food which is or has been traditionally eaten in different cultures. Examples of novel food include new sources of vitamin K (menaquinone) or extracts from existing food (Antarctic Krill oil rich in phospholipids from Euphausia superba), agricultural products from third countries (chia seeds, noni fruit juice), or food derived from new production processes (UV-treated food (milk, bread, mushrooms and yeast).