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more general categories information about this item 12. Product Identity 12. Product Identity Product Identity (32) Superfood Label (1) description: Ontomatica's Superfood Label Application integrates relevant ontology rules (items, properties, relationships and constraints) with relevant data sets. The Superfood Label Application is the electronic specification of food marketing terms used to describe health benefits. Background: Superfood is a marketing term used to describe foods with supposed health benefits. The superfood term is not in common use by dietitians and nutrition scientists, many of whom dispute that particular foods have the health benefits often claimed by advocates of particular superfoods.