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more general categories information about this item 20. Product Design and Development 20. Product Design and Development Product Design and Development (23) Specify Pet Food Product (1) description: Ontomatica's Specify Pet Food Product Data Application integrates relevant ontology rules (items, properties, relationships and constraints) with relevant data sets. The Specify Pet Food Product Data Application combines relevant facts to generate electronic label for a pet food product. Background: Pet food is plant or animal material intended for consumption by pets. Typically sold in pet stores and supermarkets, it is usually specific to the type of animal, such as dog food or cat food. Most meat used for nonhuman animals is a byproduct of the human food industry, and is not regarded as "human grade". Four companies - Procter & Gamble, Nestlé, Mars, and Colgate-Palmolive - are thought to control 80% of the world's pet-food market, which in 2007 amounted to US$ 45.12 billion for cats and dogs alone.